Standard collaborated with the design team from Paul Smith to reimagine the interiors of the iconic pink Melrose store and create a new VIP entrance patio. The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and immersive shopping environment across the different brand departments. One of the key design objectives was to create separate but cohesive spaces for each of the store’s departments: Women, Men, and Home. To achieve this without making the space feel confined, the team used warm stone-cladded partition walls, which serve the dual purpose of visually dividing the store while also creating an inviting, intimate ambiance. Overall, the design reflects a deep understanding of the brand's identity, which places a strong emphasis on the use of color and attention to detail, such as the striking red metal entrance tunnel, which makes a bold statement upon arrival.
Standard’s involvement as local architect played a key role in turning Paul Smith’s vision into reality by ensuring that the project's execution aligned with Paul Smith’s design intent.
DETAIL
Retail
4,750 sqft
Los Angeles
TEAM
Jeffrey Allsbrook, Silvia Kuhle, Tracy Bremer, Helena Melgar
Photos © Genevieve Garruppo
© Standard®
